Odell Beckham Jr. of the Giants reacts against the Carolina Panthers on Oct. 7, 2018, at Bank of America Stadium on Oct. 7, 2018 in Charlotte, North Carolina.


Keidel: Beckham Jr. Won't Have It Any Better Than New York

OBJ Should Want To Stay With Giants

Jason Keidel
February 15, 2019 - 1:17 pm

Like a gorgeous woman whose outer talent hides her inner torment, the celebrity NFL wideout, with his six-pack abs, breakneck speed, and sticky hands often blind us from his inner saboteur.

The two most famous pass-catchers in pro football - Antonio Brown and Odell Beckham Jr - are the prime emblems of this duality. Despite cashing in on their athletic splendor and being the object of worship across the nation, from young men to grown women, Brown and Beckham are still unhappy. No matter how swollen their wallets, no matter how many soldiers enlist in their social media armies, they are never happy. 

We know Brown, 30, has made it all but impossible for the Pittsburgh Steelers to keep him. But we thought Beckham, 26, could be saved. He hadn't been in the league long enough to become irreparably selfish. Yet when asked to make a bold prediction for this year, NFL insider Jay Glazer said that the Giants' electric, eccentric WR will be traded before the 2019 season. 

The online gangsters fired away, insulting Glazer and his family with the cruel distance and anonymity that only Twitter provides. So then we turned to Beckham, who was quite cryptic in his response, posting two neutral emojis. 

But Beckham should know, just as you know, that he won't have it better than he has it right here, with the Gotham as the base of his business, and MetLife Stadium as his stage. We've become increasingly frustrated by the new athlete's obsession with brand management, which seems to consume them more than route running or Jugs machines. Beckham may be strange, but he's not stupid and realizes that he won't have a better platform than the one he has with Big Blue and the Big Apple. 

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Like Beckham, the Giants are also a brand. And they know that Beckham, for all his pimples of personality, is great for business. Plus history has proved that no matter the sport, the team that trades its star almost never gets equal value in return. And the truth is the Giants are much more appealing with Beckham on the team. No one will be more excited for the 2019 season if their star wideout is playing for the 49ers. 

Sure, we have countless examples of moody or mouthy wideouts who never reach the Super Bowl despite their eye-popping ability. The Patriots just won a Super Bowl with a slot receiver as their biggest threat. No doubt Julian Edelman will go down as one of the best playoff performers in NFL history, but he hardly has Beckham's nuclear skill set or ability to blow the top off a defense. 

In fact, the best thing you can do for Odell Beckham Jr. is to get him a quarterback - Dwayne Haskins or Kyler Murray, perhaps? - who can throw the ball hard and far enough to reach him. The elixir for Beckham, the G-Men, and their fans is a QB who feels, acts, and plays like a winner. 

The Giants have taken a granite stance on the matter, with GM Dave Gettleman saying this offseason that they didn't sign Beckham to a $95 million deal just to deal him to a competitor. "We didn't sign him to trade him, if that's what you're asking," were Gettleman's exact words last month.

Love or loathe it, the NFL has become equal parts production and promotion. The league didn't become America's stand-alone sports behemoth just by tweaking the West Coast offense. They as are good at showcasing characters as they are at preaching character. With Saquon Barkley proving to be even better than projected, he is the team's solid citizen and provides the low-key regularity in contrast to Beckham's wild white mane and wilder late nights. 

Eli Manning would have been the perfect third man in this gifted gridiron trinity. But Eli's Super Bowl years are well behind him. So it's up the Gettleman and the Giants, who have another high draft pick, to find someone who can be part leader, part passer, and soothing locker room presence.

As we mature, it takes us a while to fully grasp what is best for us. The Giants signed Odell Beckham Jr because he's great for business. Beckham, like many young men, feels his play and persona will be equally electric and effective no matter where he plays. If he ever gets a real taste of winning in New York City, he will learn otherwise. If Big Blue finally lands a big-time quarterback, then Beckham will realize that nothing can feed his vanity quite like victory, especially on Broadway. 

Twitter: @JasonKeidel