General overall view of MetLife Stadium during a game between the Los Angeles Chargers and New YorK Jets on Dec. 24, 2018.

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Jets Strike Deals With Def Jam, Marvel To Enhance Game-Day Experience

August 21, 2018 - 3:44 pm
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By The Associated Press

The New York Jets have announced partnerships with Def Jam Recordings and Marvel Entertainment to enhance game-day experiences for fans at MetLife Stadium this season.

Def Jam will create a Jets anthem that will be played during home games and be part of the team's pregame ritual as it takes the field. A video series featuring Def Jam artists and Jets players is also being produced. The first episode show safeties Jamal Adams and Marcus Maye visiting rapper Jadakiss' studio in Yonkers, New York.

The Jets' deal with Marvel Entertainment will include Marvel-themed features for fans at the stadium. That includes a "Green Out" for the Jets' game against the Minnesota Vikings on Oct. 21, highlighted by a Hulk-themed bobblehead and a 16-page Hulk vs. Thor comic book written by Marvel Comics contributor Fabian Nicieza, who's a Jets fan and New Jersey native.

Marvel will also produce an eight-page, digital comic to celebrate the 50th anniversary of the Jets' Super Bowl win over the Colts.

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“We are excited to announce our new partnership with Marvel Entertainment,” Jets president Neil Glat said in a news release. “We are always looking for creative, new experiences and ideas for our fans, and we look forward to working with an iconic brand like Marvel.”

“Marvel is thrilled to be working with a partner like the New York Jets to provide fans new and unique ways to connect with the Marvel Universe,” said Marvel Publisher John Nee. “This multi-faceted partnership – including comics, game day collectibles, and more – will bring some of our most popular characters like the Hulk and Thor directly to thousands of Marvel and New York Jets fans this season.”    

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